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About Us
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| Lili Aurora is the brainchild of Sydney mums (and sisters) Natalie Grueninger, a primary school teacher, and Karina Juncal, a journalist. The idea came about this year when Natalie, 29, started thinking about a sibling for her 3-year-old daughter Isabel, and was reminded of how hard it is to find gorgeous, affordable maternity-wear with a stylish edge.
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| Our philosophy behind our business is that women should not have to compromise their style during pregnancy. We are a unique ‘e-boutique’ stocking the best from maternity designers worldwide. Our aim at Lili Aurora is to seek out pieces that will become wardrobe favourites during pregnancy and beyond—we’re constantly searching for innovative designers that offer comfort together with that eye-catching “special something.” But there’s more to us than beautiful clothes: we’re passionate about providing a website to revive the spirit—a cyber-retreat—for all mums and mums-to-be.
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WHAT MAKES US UNIQUE
- Shop securely online in our e-boutique for handpicked pieces that will become wardrobe favourites during your pregnancy and beyond.
- Personalised service unlike the everyday. Our gift-wrapping is exquisite—we’ll even custom write a beautiful message to accompany your present!
- Expecting twins or triplets? Our Whole Lotta Love service has fresh and fabulous outfits in sizes especially for you.
- Know a real-life Angelina Jolie? Share your story about an amazing mum, grandma, aunt or neighbour on our Inspirational Mums page.
- Trying for a baby? Already pregnant? A new mum? Become a Bloomin’ Blogger and tell us all about the ups and downs, or just log on to enjoy an entertaining and revealing read.
- Having a baby shower? Use our gift registry service to make it easy for your friends and family to select the perfect present.
- And much, much more to come from Lili Aurora!
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| For chic, affordable maternity wear plus an uplifting online experience, look no further than Lili Aurora. We’ll make sure you Bloom in Style.
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